Bài viết tổng hợp
Giải pháp thương hiệu cho doanh nghiệp trong thế kỷ 21
“Làm thế nào để sản phẩm trở nên ấn tượng trong mắt khách hàng?”
Với tốc độ tăng trưởng cao và mức thu nhập bình quân đầu người tăng dần đều qua từng năm, Việt Nam là một miền đất hứa cho các nhà đầu tư ngành dịch vụ. Ở những thành phố lớn, các cửa hàng TRÀ – CÀ PHÊ mở cửa (và đóng cửa) liên tục. Để tồn tại trong ngành công nghiệp đầy cạnh tranh, các nhà sản xuất cần trả lời một câu hỏi. Chính là: “Làm thế nào để sản phẩm trở nên ấn tượng trong mắt khách hàng?”. Hay nói cách khác: “Giải pháp thương hiệu cho họ là gì?”
Bao bì – Vũ khí bí mật của giải pháp thương hiệu
Một trong những câu trả lời cho vấn đề giải pháp thương hiệu trên chính là bao bì. Trong ngành bán lẻ, bao bì được xem là một vũ khí bí mật của marketing, là người bán hàng thầm lặng của doanh nghiệp. Bao bì tác động đến người mua và khuyến khích hành vi mua hàng của người tiêu dùng. Ngày nay, bao bì không chỉ có chức năng chứa đựng và bảo quản sản phẩm. Bao bì còn là một hình thức marketing để củng cố và truyền tải nhất quán những giá trị. Chúng chứa những “chất riêng” mà doanh nghiệp xây dựng nhiều năm, hướng đến tệp khách hàng tiềm năng.
Những công dụng của bao bì
Bên cạnh đó, một bao bì với thiết kế bắt mắt, nổi bật sẽ giúp cho sản phẩm tách biệt với các đối thủ cạnh tranh. Đồng thời, với những thông tin được truyền tải qua bao bì, doanh nghiệp sẽ gợi ra những phẩm chất của sản phẩm. Giúp cho người tiêu dùng dễ nhận biết sản phẩm và nhãn hiệu. Song song với đó, tạo cho họ sự tin tưởng và an tâm khi lựa chọn sản phẩm, dịch vụ của doanh nghiệp.
Tóm lại, bao bì đóng một vai trò không thể thiếu trong việc để lại ấn tượng với khách hàng. Thể hiện rõ phương châm của doanh nghiệp, từ đó giúp việc xây dựng thương hiệu được rõ ràng hơn.
Xem thêm một số bài viết tại đây:
bao bì la bộ mặt của thương hiệu nên nó rất quan trọng với mọi người
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